Grok Imagine: How to Use AI Image & Video Generation

What Is Grok Imagine?

Grok Imagine is xAI's standalone AI image and video generation platform — separate from the Grok conversational chatbot. You type a text prompt, and it generates images or short video clips. According to xAI, the platform generated approximately 1.245 billion videos in January 2026 alone, which tells you the user base is already massive.

The current version, Grok Imagine 1.0, rolled out in wide release on February 3, 2026. xAI called it their "most significant upgrade so far" and "biggest leap yet" — with a particular focus on prompt-following accuracy, meaning it actually does what you tell it to do.

▶ Watch Video on X

📊 What Grok Imagine Can Do

Who Has Access — and What Does It Cost?

🚦 Owner's Action Plan

1. Check your subscription. Open the X app and go to Settings → Subscriptions. If you're on Premium+ or SuperGrok, you already have access. If you're a heavy Android user, check the Grok app directly.
2. Open the Grok app (iOS or Android) or visit grok.com. Look for the Imagine tab — it's a standalone section, not inside the chat interface.
3. Start with a detailed prompt. Grok Imagine 1.0 is specifically designed for prompt-following accuracy. The more specific you are — lighting, style, subject, mood — the better the output. Musk is actively asking users to share their best prompts, so the community is building a library fast.
4. Try the video features. If you want short clips, specify that in your prompt. For existing videos, use the new "Extend from Frame" feature (launched March 2, 2026) to push clips up to 15 seconds.
5. Share your results on X. Musk explicitly asked for community prompt-sharing — tagging your outputs increases visibility and contributes to the growing prompt library.

📰 Deep Dive

Elon Musk doesn't casually promote his own products — when he posts twice in under a minute asking users to share prompts and drops a demo video, it's a deliberate push to drive adoption. The timing matters: Grok Imagine 1.0 has been in wide release for over a month, but awareness among casual users remains low. This is a visibility campaign dressed as an invitation.

The technical foundation here is more substantial than most people realize. xAI isn't building on top of someone else's image model wholesale — they're using Flux models from Black Forest Labs for image rendering while developing their own Aurora model for video, with proprietary research on emotional depth and lighting physics layered on top. The result, according to xAI, is a system that genuinely understands follow-up instructions, not just single-shot prompts.

For Tesla owners who are already embedded in the X ecosystem, the value proposition is straightforward: if you're paying for X Premium+ or SuperGrok, Grok Imagine is already included in what you're paying for. The 1.245 billion videos generated in January alone suggests the platform has real traction — most users just haven't found the Imagine tab yet. That's exactly what today's posts are designed to fix.

The developer API angle is also worth watching. At $0.02 per image on the standard tier, Grok Imagine is priced aggressively for the API market. If xAI can maintain quality at scale, this positions Grok Imagine as a serious contender for developers building image-generation pipelines — a market that feeds directly back into xAI's broader ambitions around AI infrastructure.