Elon Musk posted a two-word update on July 5 that carries real weight for xAI's product roadmap: "Done with Grok Imagine." The announcement signals that development of Grok's image and video generation capability has reached completion — a milestone that moves xAI's flagship AI model firmly into multimodal territory.
Grok Imagine has been in development since xAI announced the feature in August 2025, with an initial beta debut in October of that year. The tool launched first to SuperGrok and Premium+ subscribers on the Grok iOS app, with Android access subsequently extended to Heavy users. It's also been integrated directly within the X app, giving the feature a distribution channel with hundreds of millions of potential users.
Under the hood, Grok Imagine uses xAI's proprietary Aurora model to convert text prompts into images. According to previous reporting, it supports seven aspect ratios and a wide range of visual styles, with particular attention paid to accurate text rendering within generated images — historically a weak point for competing image generators. The feature also encompasses short-form video generation, not just stills.
Musk's "done" declaration likely refers to the core development cycle wrapping up rather than an end to iteration. For Grok users, it's a signal that the feature is moving from active build-out to a more stable, polished state — which typically precedes broader rollout or a formal general availability announcement. Whether that means expanded free-tier access or new capabilities built on top of the finished foundation remains to be seen.
Sarah focuses on Tesla Energy, SpaceX missions, and the broader Musk AI portfolio. Former data analyst in clean energy. Based in San Francisco.
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