Nicki Minaj took the stage at The X Takeover — held at Tesla's Giga Texas on October 10, 2026 — and delivered one of the more unexpected Grok AI endorsements to date. In front of a live audience, the artist praised the chatbot in terms that went well beyond casual use, describing it as a business tool, a personal assistant builder, and something that may have recently saved her life. Here's what she said and why it's worth unpacking.
1. She said Grok has "changed her life" — and she meant it literally
This wasn't a throwaway compliment. Minaj stated directly that Grok AI has "changed my life" and called it "amazing." For a public figure with the business footprint she carries — music, merchandise, brand partnerships — that kind of language signals genuine daily reliance rather than a sponsored talking point. The context of a live event, not a polished ad, makes the endorsement harder to dismiss.
2. She's using it to build out her company's workforce
The most operationally interesting claim: Minaj described using Grok to create "employees" and "assistants" for her company. This maps directly onto Grok's agent and automation capabilities — the ability to spin up AI-powered workflows that handle tasks a human hire might otherwise own. For entrepreneurs watching the event, this framing positions Grok less as a chatbot and more as an org-chart tool.
3. The "saved my life" line is unverified — but it landed
Minaj said Grok "probably has been used to save my life recently." She didn't elaborate on what that meant — medical information, a safety decision, a crisis navigated with AI help — and no further detail has emerged from the event. It's worth holding that claim loosely until more context surfaces. That said, the statement drew attention precisely because it was specific enough to feel personal rather than scripted.
4. This isn't her first public Grok moment
Minaj's endorsement at Giga Texas isn't an isolated event. According to earlier reporting, she publicly promoted Grok's image generation features in March 2026, endorsing the "chibi" AI art trend tied to Grok Imagine. In April 2026, she shared content using Grok Imagine's Easter templates — a post that drew a public acknowledgment from Elon Musk. The X Takeover appearance is the most prominent moment yet in what appears to be a sustained, organic relationship with the platform.
5. The venue itself is the signal
The X Takeover event is programmed around AI and robotics — and it's being held inside Giga Texas, the same facility where Tesla builds vehicles and is scaling Optimus robot production. Minaj wasn't brought in as a musical act; she was a keynote speaker. That positioning, in that room, in front of that audience, puts her Grok endorsement in a different category than a celebrity social post. It's a deliberate alignment of consumer culture and enterprise AI on a very specific stage.
Whether Minaj's enthusiasm translates into measurable Grok adoption is an open question. But the pattern — a high-profile figure describing AI as a genuine operational tool, not a novelty — is consistent with where enterprise AI adoption is heading. The more interesting story may be what "creating employees" with Grok actually looks like at scale, and whether X will show more of that at future events.
Sources & reporting notes
The links below identify the material source records used for this report.
- @SawyerMerritt on X (2026-10-10T17:49:06.000Z) — Direct source
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