Tesla Europe officially welcomed Latvia to its ordering map this week, with Model 3 and Model Y now available to configure and purchase online. The announcement completes Tesla's coverage across all three Baltic states — and comes with a physical pop-up presence in Riga that closes August 21. Here are five details worth knowing.
1. Latvia Is the Final Piece of the Baltic Puzzle
Tesla entered Lithuania in 2024 and Estonia earlier in 2026. Latvia's launch now completes the trio, giving the company a continuous footprint across all three Baltic states. According to background research, Tesla Latvia SIA was registered as a legal entity back in November 2025 — meaning this rollout was in planning for the better part of a year before orders went live.
2. Ordering Has Been Live Since July 17
While the social announcement landed August 20, online ordering in Latvia actually opened on July 17, 2026, according to evwire.com. The August post appears to coincide with the formal opening of Tesla's first physical location in the country — a pop-up store at the Spice shopping center in Riga. That pop-up runs only through August 21, so anyone in Riga wanting to see the cars in person has a narrow window.
3. Model 3 Pricing Starts at €30,990 (ex-VAT)
Tesla's Latvian configurator lists four Model 3 variants, all prices excluding Latvia's 21% VAT:
| Variant | Price (ex-VAT) |
|---|---|
| Rear-Wheel Drive | €30,990 |
| Long Range RWD | €38,490 |
| Long Range AWD | €41,990 |
| Performance AWD | €48,990 |
Model Y starts at €34,490 and tops out at €53,490, also ex-VAT. Add 21% to each figure for the on-road price Latvian buyers will actually pay.
4. Deliveries Are Estimated for This Autumn
For orders placed around the July 17 launch date, Tesla's configurator estimated Model 3 deliveries in September–October 2026 and Model Y deliveries in October–November 2026. Orders placed now may push into later windows — worth checking the live configurator for the most current estimate before committing.
5. No Supercharger Network Details Yet
Tesla has not announced Supercharger station openings in Latvia alongside the ordering launch. Neighboring Lithuania and Estonia both have Supercharger coverage, and Tesla's broader European network expansion has been consistent — but Latvian buyers should verify charging infrastructure along their typical routes before ordering, particularly for long-distance travel.
For a small market, the Latvia launch follows a now-familiar Tesla playbook: legal entity first, online ordering second, physical presence third. Whether a permanent service center follows the Riga pop-up will be the next thing to watch.
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Sources & reporting notes
The links below identify the material source records used for this report.
- @teslaeurope on X (2026-08-20T17:29:12.000Z) — Direct source
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