Tesla has quietly become a serious player in the pickleball space — and the latest drop makes that clearer than ever. On August 20, the company launched the Tesla Aurum Pickleball Paddle by Selkirk, a Cybercab-inspired follow-up to last year's Plaid paddle that sold out in hours. Here are the four details worth knowing before you click buy.
1. The Cybercab Aesthetic Is the Main Upgrade
The Aurum paddle carries over the same core tech from the Plaid edition — full-foam core, edgeless shape, InfiniGrit surface texture, and a TPU Power Ring — but wraps it in a finish directly inspired by the Cybercab's aerodynamic design language. According to the Tesla shop listing, the paddle is USAP approved for competitive play. Think of it as the same high-performance internals with a new visual identity tied to Tesla's most talked-about vehicle right now.
2. Pricing Comes In Below the Previous Version
The Plaid paddle launched at $350 when it debuted in December 2025. The Aurum starts at $295 for the paddle alone — a $55 reduction — with the bag bundle bringing it back up to $350. That structure gives buyers a clearer entry point without forcing them to pay for accessories they may not want. The matching Tesla Aurum Pickleball Tee is $40, keeping the full kit under $340 if you skip the bag.
3. It's a Limited Release — and the Last One Sold Out Fast
Tesla is listing the Aurum as a limited release, available exclusively through the official Tesla shop. That's not just marketing language: the Plaid paddle sold out within hours of its December 2025 launch, according to reporting at the time. If the Aurum follows the same pattern, waiting even a day could mean missing it entirely. The tee is less likely to disappear overnight, but the paddle is the piece with real scarcity risk.
4. US Only — and the Shop Link Is Live Now
Both items are available in the US only, as confirmed by Tesla North America's post. The Tesla shop at tesla.com is where you'll find both the Aurum paddle ($295 / $350 with bag) and the Aurum Pickleball Tee ($40). There's also a separate Men's Cybercab Tee listed at $40 for those who want the Cybercab design without the sport-specific branding.
Tesla's merchandise strategy has always been a secondary revenue line, but the Selkirk partnership is doing something more deliberate — anchoring Tesla's brand to a sport that's grown explosively among the same demographic that buys its cars. Whether the Aurum paddle is a collectible or a daily driver on the court, the limited availability means the decision window is short.
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Sources & reporting notes
The links below identify the material source records used for this report.
- @tesla_na on X (2026-08-20T18:11:40.000Z) — Direct source
- @SawyerMerritt on X (2026-08-20T18:14:16.000Z) — Direct source
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